World Team Tennis taps Laura Correnti as strategic advisor

World Team Tennis has named Deep Blue Sports + Entertainment founder Laura Correnti as a strategic advisor as the mixed-gender tennis league prepares to relaunch in December. The move is meant to strengthen WTT’s commercial strategy, brand partnerships and positioning in women’s sports.

Why it matters: - World Team Tennis is trying to re-enter the market at a time when brands are increasing investment in women’s sports. - Correnti brings direct experience in commercial strategy, brand partnerships and the female fan audience. - The advisory role gives WTT a clearer path to revenue as it relaunches.

What happened: - WTT named Laura Correnti, founder and CEO of Deep Blue Sports + Entertainment, as a strategic advisor. - The announcement came Sept. 30, 2026, as WTT prepares to relaunch in December. - Correnti will advise WTT’s leadership team on commercial growth and brand opportunities.

The details: - Correnti will focus on how WTT can capitalize on growing brand investment in women’s sports. - Deep Blue will also help assess WTT’s market positioning and identify potential commercial partners. - WTT said the work reflects a shared view that women’s sports growth is opening new revenue opportunities for established sports properties. - Patrick Yee, WTT’s chief business officer, said the league is rebuilding at the intersection of sports, culture and entertainment to reach the next generation of fans. - Yee said Correnti’s perspective on women’s sports audiences is valuable as the league heads into December. - Deep Blue was founded in 2023 and is a woman-owned firm focused on commercial investment in women’s sports. - Sports Business Journal recognized Deep Blue as a Women’s Sports Power Player in its first year. - Deep Blue’s work includes partnerships, media, creative campaigns and activations. - The firm also runs an IP and events division that includes the Business of Women's Sports Summit and iHeart Women’s Sports, co-founded with iHeartMedia. - Deep Blue announced Deep Blue Ventures in 2026 and made initial investments in LOVB San Francisco and Sequel. - WTT was originally founded in 1974 by Billie Jean King and others and pioneered mixed-gender team competition. - The league says its new format will feature top professional players in a high-energy primetime experience that blends elite tennis, entertainment, culture and local pride.

Between the lines: - WTT is leaning on a specialist firm with women’s sports expertise to help position the league for brand interest that may not have existed at the same level in earlier eras. - The partnership suggests WTT wants more than a sports relaunch; it is also trying to build a commercial and cultural platform. - Deep Blue gains another marquee property as it expands its footprint in women’s sports investment strategy.

What's next: - WTT will continue building toward its December return. - Correnti and Deep Blue are expected to help shape the league’s commercial proposition and partner outreach before launch. - The success of the relaunch will likely depend on whether WTT can convert women’s sports momentum into sponsorship and audience growth.

The bottom line: - WTT is betting that a women’s sports-focused advisor can help turn its December relaunch into a stronger business, not just a return to play.