Sklar Kirsh launches intellectual property practice with Alexandra Pakzad Brunetti

Sklar Kirsh LLP has launched a new Intellectual Property Practice and hired Alexandra Pakzad Brunetti as a partner, expanding the firm’s work on trademarks, copyrights, licensing and IP disputes. The move is designed to help clients better protect and monetize IP as a business asset across transactions and litigation.

Why it matters: - The new practice gives Sklar Kirsh a dedicated IP offering for businesses, entrepreneurs, creators and brand owners. - The practice is built to connect IP strategy with business value, especially in transactions, portfolio management and enforcement. - Clients facing acquisitions, investments or disputes can now get more integrated support on IP risk and valuation.

What happened: - Sklar Kirsh LLP announced the launch of its Intellectual Property Practice on September 1, 2026. - Alexandra Pakzad Brunetti joined the firm as a partner to help lead the practice. - The firm is based in California and said the launch expands its ability to advise clients on protecting, managing, commercializing and maximizing IP value.

The details: - The IP team will advise on trademark and brand strategy, copyright protection, portfolio management, licensing, IP due diligence and related transactions. - The practice will also represent clients in IP disputes before the Trademark Trial and Appeal Board and in federal court. - Sklar Kirsh said the new group will work closely with its deal lawyers on acquisitions, investments and other strategic transactions. - That collaboration will include evaluating key IP assets, mitigating risks and assessing contribution to enterprise value. - The practice will also coordinate with the firm’s litigation attorneys when disputes arise. - Brunetti previously worked in the IP groups of AmLaw 200 firms. - Her prior clients ranged from emerging companies and entrepreneurs to multinational corporations. - Brunetti also served as a principal and advisor to one of the world’s most exclusive luxury brands, where she led global brand positioning and strategic initiatives. - Brunetti earned a B.A. magna cum laude from Mount Saint Mary’s University, an M.Sc. with merit from the London School of Economics and a J.D. from UCLA School of Law.

Between the lines: - Sklar Kirsh is signaling that IP is not just a litigation function, but part of broader commercial strategy. - Brunetti’s mix of law-firm experience and in-house brand leadership suggests the firm wants advice that speaks to both legal risk and business growth. - Jeffrey Sklar said clients are looking for counsel who understands the business context behind intellectual property.

What's next: - The new practice is expected to support clients across IP strategy, transactions, enforcement and dispute resolution. - Sklar Kirsh will likely use the practice to deepen its collaboration between deal teams and litigators on IP-heavy matters. - The firm’s expanded platform gives clients another option for handling IP issues tied to enterprise value and brand development.

The bottom line: - Sklar Kirsh is adding IP as a core advisory practice, with Brunetti positioned to connect legal protection and commercial brand strategy.